27 March 2020 Amelia Rees

#45 – Exploring the Science of Sales

This podcast is a take out of that session. To access past webinars join one of the View Communities.

In this podcast, the View Legal team explore the following topic: Exploring the Science of Sales which was held on 24 October 2019

The science of sales in a modern professional service firm has arguably never been more important.

How exactly is rain made in a post-social media world?

The webinar will offer an insider’s account of how to create momentum with sales and marketing innovation, in any type of professional service firm.

The focus will be on practical strategies that can be immediately implemented, including:

  1. How to understand the key principles underpinning buying decisions in a consumer-driven market
  2. Using the forces of disruptive innovation to win work; regardless of your perceived brand positioning
  3. How to achieve the ‘new normal’ of marketing excellence using Google’s ZMOT (Google it!) and Elon Musk’s rule of 7/11/4

Listen to View’s previous episode here.

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