At View Legal our mantra is to build the firm our friends would choose.
To achieve our vision, we have set out to fundamentally and radically revolutionise access to high quality legal advice, in our areas of deep specialisation – structuring, tax, trusts, asset protection, business sales, estate and succession planning.
| OLD VIEW | VIEW LEGAL |
|---|---|
| Bill clients on hourly rates (or various, increasingly elaborate, permutations on the theme) and have no particular interest in client perception of value | Customers provided up front ‘SPS Guarantee’ – that is service and price satisfaction is Guaranteed with all work undertaken following upfront fixed pricing |
| Everything tracked on a timesheet. The longer something takes, the better | No timesheets. Sophisticated project management tools used to help ensure customer expectations are exceeded |
| Quality is defined by the law firm | Quality is defined by the customer |
| ‘Impressive’ CBD office space, with ‘dominant’ fit outs | View meets where best suits customers. No permanent CBD space retained |
| Intellectual property is how we make money and should be guarded jealously | Intellectual property is how we create trust and should be shared freely |
| Lawyers striving to deliver near-perfect technical excellence | All service designed to be fit-for-purpose, aligning with collaboratively agreed customer objectives |
| Lawyers cultural focus on ‘is this billable’ for the firm | Lawyers cultural focus on ‘is this valuable’ for the customer |
| ‘Leveraging’ of full-time lawyers to do the bulk of the work serving clients | Flexible work practices that match supply with demand |
| Constant focus on the ‘need for diversity’ of gender | Only focus on diversity of thought |
| Revenue growth the #1 goal | Exceeding customer expectations #1 goal |
Significant inspiration provided by VeraSage. Partly adapted with permission of George Beaton, Beaton Capital, 2014.
