#60 The 3 P’s Unbundled: Productisation, Positioning and Pricing

In this podcast, the View Legal team explore the following topic ‘The 3 P’s Unbundled: Productisation, Positioning and Pricing’ which was held on 22 July 2021.

Many observers are predicting that the changes to the professional services industries over the next 3 years will be unprecedented.

A ‘perfect storm’ across issues such as digital disruption, de-leveraging and new entrants mean that the only certainty will be change.

The key question for every professional is – what do we do?

The combination of the so called ‘3 Ps’ – being Productisation, Positioning and Pricing is arguably the best place to start.

This webinar uses case study examples and insights from the leading thinkers in the area to answer the following questions:

  • Where to start – today
  • Off the shelf or bespoke – or both
  • Positioning – is it all about the brand
  • Distribution and monetisation – what works well


For access to more webinars and resources join one (or all) of the View Communities.

Reminder to View Community members – join us in the FaceBook group for a deeper conversation about this topic and how you can leverage your learnings for your customers.  

Not a member? Learn about View’s online mastermind communities below to see which one (or three) suits the needs of you and your business. 

Techniview - For advisers working in holistic estate planning (including trusts, asset protection, superannuation, tax and business succession) 

Adviewser - For advisers wanting to facilitate legal solutions for their clients in holistic Estate Planning 

Viewruption - For professional service providers wanting to iterate their business model (including abandoning timesheets) 

Some of the resources that View Legal has on offer that may be of assistance include: 

View apps

Weekly View blog

Published View books

Related articles and resources:

PODCAST: #42 – Unbundling the Pricing Debate (& how to actually trash your timesheet)

PODCAST: #45 – Exploring the Science of Sales

Listen to View’s previous episode here.

Dyan Burgess

Dyan Burgess

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